How to sell tickets to your event online in Saudi Arabia
The real steps from signing up to receiving your money, and what you need in place before you open sales.
Short answer
Selling event tickets online in Saudi Arabia takes three things: a properly registered organising entity, a licensed ticketing platform to handle the sale and collection, and a way to verify tickets at the gate. A licensed platform absorbs collection, invoicing and refunds, so you never have to build payment infrastructure yourself.
1. Get your legal position straight
Selling tickets to the public is a regulated activity. You need a registered company, and depending on the type, location and supervising authority you may need permits for the event itself. Selling and marketing the tickets is done on your behalf by a licensed ticketing platform — which makes the platform's licence number something worth asking for before you sign.
2. Pick a platform that covers the whole cycle
A platform that only sells leaves entry, reporting and refunds to you. Look for one that covers the event page, ticket tiers, payment, QR issuance, a staff scanning app, attendance reports, and refunds you run yourself. Every extra system you bolt on is one more thing to fail on the day.
3. Design your tiers before you announce
Set the tiers, their prices, the capacity of each, and a purchase limit per person. If your event runs over several days or sessions, tie each tier to its date. You can change things after sales open, but it unsettles early buyers — so settle it before you announce.
4. Enable the payment methods this market uses
In Saudi Arabia that means mada and Apple Pay alongside cards. Missing Apple Pay in particular costs you a measurable share of mobile buyers. Check too that the platform issues ZATCA-compliant e-invoices.
5. Prepare entry before the day
Every ticket carries a unique QR. Actually rehearse the scan beforehand: enough devices, staff permissions set, network coverage at the gate. And if your event is in demand and you fear resale, turn on the rotating code that makes a screenshotted ticket useless.
6. Agree payout and refunds up front
Ask before you sign: when are funds transferred? What exactly are the fees, and are gateway fees inside that figure or deducted on top? And who handles refunds — you or their support? Platforms differ on this more than they appear to, and it decides what actually reaches you.
Frequently asked
Do I need a licence to sell tickets to my event?
Selling and marketing tickets is a licensed activity, and a licensed ticketing platform carries that for you. As the organiser you need a registered company and whatever permits the event itself requires.
How long does it take to open sales?
Activating an organiser account depends on your documents being complete. After activation, creating the event, setting up tickets and opening sales all happen the same day.
Can I use ticketing for a free event?
Yes, and free registration is genuinely useful: it gives you real numbers, QR tickets and attendance reports instead of a list of names on paper. On Njadwil free tickets carry no fee.
Put this to work on your event
Njadwil is a Saudi platform where you create your event, sell its tickets and manage entry from one place.
Start as an organiser